Building value proposition and sales org for an AI-platform in CX outsourcing

Client

Business Process Outsourcing Provider in Customer Experience

Challenge

The client needed to shift market perception of their brand and increase high-margin sales through a new go-to-market strategy, requiring the creation of an entirely new business unit.

Our Approach

We implemented a comprehensive transformation strategy that combined strategic planning with immediate execution, enabling the client to rapidly launch their new AI-focused business unit while building sustainable competitive advantages in the market.

• Applied TRIA's "agile strategy" methodology to combine strategic planning with immediate implementation
• Developed new positioning, service offerings, and sales approach in parallel with building operational capabilities
• Created cross-functional teams combining strategy consultants with the client's sales and operations professionals
• Implemented rapid feedback loops to continuously refine the approach based on market response
• Built iterative improvement cycles into the core operating model of the new business unit

Results

The comprehensive transformation delivered exceptional results, successfully repositioning the client in the market and establishing a profitable new revenue stream that became a model for global expansion.

• Established a new model for how the client approaches high-value clients
• Successfully launched the new business unit as a functioning MVP within just 8 weeks
• Transitioned to business-as-usual operations after only 4 months, significantly faster than traditional approaches
• Refined processes, products, and materials through multiple iterations based on real market feedback
• Demonstrated measurable improvement in margins and client perception
• Blueprint was subsequently rolled out globally across the organization